Role 05 · The department
It drafts your newsletter and your follow-ups — and never sends a thing without your OK — so the list you worked to build actually hears from you.
The Email Writer drafts from the content already shipped, so your list hears the same story your site tells. Every draft waits for your approval before it sends — and the results feed back into what the Auditor measures.
Never. This is the one people ask about first, so it’s the clearest rule in the whole department: the Email Writer drafts emails into your approval queue and nothing is sent until you press send. No email ever leaves without your explicit OK.
Your regular newsletter, plus follow-up sequences — welcome emails, check-ins, and nudges — all in your brand voice and drawn from content you’ve already published.
It drafts the email; you keep sending through whatever you already use. The Email Writer’s job is the writing and the timing suggestion — the approval and the send stay with you.
Yes — they’re drafted in your voice and grounded in your real content and offers, so your list hears from you, not from a template. And you review every one before it goes.