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Role 01 · The department

The Auditor

It scores your site 0–100 and finds what’s quietly costing you customers — before you spend a dollar on fixing the wrong thing.

What the Auditor does for you

How it fits the loop

AuditDraftApproveShipMeasure

The Auditor is where the loop begins. It reads your whole site the way a search engine — and a customer — would, then names what to fix. Everything the other roles draft traces back to something the Auditor found.

The Auditor only reads and reports — it changes nothing on its own. It hands you a ranked list; you decide what gets drafted, and nothing ships without your approval.

Questions

What does the Auditor actually check?

It looks at your on-page SEO (titles, meta descriptions, headings, schema), your content depth and coverage, your internal linking, and whether AI search engines like ChatGPT and Perplexity can read and quote your pages — then rolls it into a single 0–100 score with a ranked list of fixes.

Is the audit free?

Yes — you can run it on your own site with no signup. Point it at your domain and you get the score and the findings back. Acting on the findings is what the department does for you after that.

Does the Auditor change anything on my site?

No. The Auditor only reads and reports. It never edits, publishes, or touches your site. It produces a list; you decide what to act on, and the drafting roles take it from there — still behind your approval.

How is this different from a free SEO checker?

Most checkers hand you a wall of technical warnings and leave you to sort it out. The Auditor scores what matters for winning customers, explains each finding plainly, ranks it by payoff, and feeds it straight into a department that can draft the fixes for you.

See your score — free, no signup. Analyze my business →