Auto Marketing EngineLive audit · no fabricated numbers
Marketing readiness report

ConvCast
readiness: 72 / 100

for convcast.com · convcast business
Generated July 13, 2026 from a live fetch of the homepage. Every score and finding below traces to a real signal on the page.
Overall readiness
72/ 100
Workable — real upside on the table
The five disciplines
Each score is the share of real checks the live site passes in that discipline — the same scoring an activated department runs against every day.
SEO71
Content80
AI Search73
Social75
Technical90
What the engine actually read
The highest-impact findings, worst first — each pulled from the live homepage, with the fix your department would apply.
Fix
Breadcrumb schema SEO
No BreadcrumbList schema -- search shows a bare URL, not a path.
→ Add BreadcrumbList JSON-LD so search and AI show your site hierarchy (and get richer results).
Fix
AI answer identity (sameAs) AI Search
No sameAs entity links -- assistants may confuse you with someone else or describe you vaguely.
→ Add Organization/LocalBusiness JSON-LD with a sameAs array pointing to your LinkedIn, socials, and any Wikipedia/Crunchbase entry -- this is how AI answers get your identity right.
Fix
Question-based headings AI Search
No question-style headings -- answer engines look for a question->answer structure.
→ Rewrite 2-4 H2s as the exact questions buyers ask ("How much does X cost?"), each answered right below.
Fix
Citable answer passages AI Search
No citable-length answer passages -- content isn't packaged for AI extraction.
→ Add a few self-contained 130-170 word passages that each fully answer one question -- the format ChatGPT/Claude quote into their answers.
Fix
Media richness Content
0 images, 0 video/iframe embed(s).
→ Add rich media (video, an embedded map, or 6+ meaningful images) -- it lifts dwell time and richness.
Tune
Meta description SEO
Meta description is 170 chars.
→ Add a 130-160 char description that earns the click.
Title length
53 chars
Homepage words
1148
H1 / H2
1 / 4
Sitemap URLs
195
JSON-LD blocks
2
Internal links
35
Social profiles
youtube
Agents-First
llms.txt AGENTS.md
Your 30 / 60 / 90 roadmap
Sequenced from this audit: fix the fundamentals, build the machine, then compound. Re-run the engine at each checkpoint to measure the lift.
30days
Fix the fundamentals
  1. Fix: Breadcrumb schema — Add BreadcrumbList JSON-LD so search and AI show your site hierarchy (and get richer results).
  2. Fix: Media richness — Add rich media (video, an embedded map, or 6+ meaningful images) -- it lifts dwell time and richness.
  3. Fix: AI answer identity (sameAs) — Add Organization/LocalBusiness JSON-LD with a sameAs array pointing to your LinkedIn, socials, and any Wikipedia/Crunchbase entry -- this is how AI answers get your identity right.
  4. Fix: Question-based headings — Rewrite 2-4 H2s as the exact questions buyers ask ("How much does X cost?"), each answered right below.
  5. Stand up weekly analytics review; set the baseline from this audit.
60days
Build the machine
  1. Improve: Meta description — Add a 130-160 char description that earns the click.
  2. Improve: Search Console verified — Verify the site in Google Search Console (google-site-verification meta or DNS token) and add Bing Webmaster Tools -- they surface indexing errors and real query data.
  3. Improve: Content freshness — Expose a real last-updated date: add an article:modified_time meta or a visible <time> element (a Last-Modified header alone isn't enough).
  4. Improve: Social profiles linked — Link at least three active social profiles from the footer.
  5. Publish 4 cornerstone articles for the convcast business niche (see Content).
  6. Launch a monthly email to owned list; automate the send.
90days
Compound the gains
  1. Build topical clusters around the 3 highest-intent keywords.
  2. Add JSON-LD to every template so AI answers can cite you.
  3. Turn the best-performing posts into short social clips.
  4. Review scores vs. this baseline; re-run the engine and compare.
A live sample of what your department produces
Not stock copy — these are generated from convcast.com's own audit signals: its real sections, its actual title and meta, its niche. In a Managed engagement your department produces a fresh stream of these every day, each held for your approval.
These samples are drafts and scaffolding the software produces. A human on your team reviews, finishes and ships them — nothing is auto-published to your accounts.
Content brief
The Complete Guide to Upcoming conventions
🎯 upcoming conventions📣 Blog📅 2026-07-13From the site's live “Upcoming conventions” section
Outline
  1. Direct answer (40–60 words) — open with the one-sentence answer so AI answer engines can quote it verbatim
  2. Why this matters for convcast business readers
  3. The specifics — 3–5 scannable H2 subsections a reader can jump between
  4. A plain-English FAQ (3–4 real questions) — answer engines lift these directly
  5. Call to action + built-in lead capture
Key points
  • Anchor to the homepage's live “Upcoming conventions” section and cross-link it — the homepage already carries 26 internal links to weave from.
  • Primary keyword “upcoming conventions” goes in the H1, the URL slug and the first sentence.
  • Close a real gap while you publish — Title tag: Write a 40-60 char title with the primary keyword near the front.
  • Playbook technique applied: Adopt AI channel by channel and measure the lift before scaling
Call to action

Invite readers to join the ConvCast newsletter for the next guide — build the capture into the piece itself (split the work into discrete agents: build the audience, draft the content, run the follow-up).

Title tag rewrite
Now
ConvCast — The Tech Convention Calendar
Recommended
Every big show, one schedule — plus coverage from the floor. |
Current title is 39 chars. This leads with the primary phrase and stays inside Google's ~60-char cutoff.
Copy-paste
<title>Every big show, one schedule — plus coverage from the floor. |</title>
Meta description rewrite
Now
ConvCast is the tech convention calendar — dates, cities, and firsthand floor coverage for NAB, SXSW, CES, and 80+ of the world's biggest tech and building shows. Original photography and reporting from the show floor.
Recommended
Every big show, one schedule — plus coverage from the floor. — ConvCast. What to know, where to start, and how to choose the right convcast business. See the.
Current description is 218 chars. Target 150–160 with the phrase, a benefit and a soft CTA.
Copy-paste
<meta name="description" content="Every big show, one schedule — plus coverage from the floor. — ConvCast. What to know, where to start, and how to choose the right convcast business. See the.">
Ready to ship these to convcast.com?
You approve each one — then the department publishes it to your live site the way that fits you: copy‑paste, we host it, or a platform connector. Nothing ships without your yes.
Connect your site to ship →
The Managed engagement

What your Managed marketing department delivers

Honest split: the software does the seeing and the scaffolding — it reads your site, scores it, produces briefs, copy-paste fixes and social drafts, and holds them in an approval queue. A person does the last mile — reviewing, finishing and publishing to your channels. You get an agency's output cadence with a single approval gate, not a black box.

The software sees & scaffolds

  • A live audit + five discipline scores, re-run continuously
  • A prioritized fix list and a 30/60/90 roadmap
  • Content briefs tied to your real pages and niche
  • Copy-paste SEO & AI-search (AISO) fixes — title, meta, schema, llms.txt / AGENTS.md
  • Ready-to-edit social drafts, dated and channel-tagged
  • An approval queue — nothing moves without a human yes

A person does the last mile

  • Reviews and finishes every draft to your brand voice
  • Publishes approved work to your own accounts
  • Wires up analytics, Search Console and scheduling
  • Delivers a human-approved report each month
  • Re-audits and refreshes the roadmap each quarter
What it is not: the engine does not autonomously write finished, publish-ready copy, and it does not post to your social or CMS accounts on its own. Account connections shown in the panel are placeholders your team wires during onboarding. Every number on this page comes from a real fetch of convcast.com — nothing is invented.
$2,900/mo, flat
A full cross-channel department — content, SEO, AI-search, social and email — run by the engine and approved by a human. Month-to-month, cancel anytime. Below a single agency retainer.
Launch code CANTLOSE — first month $0, no card required to start.
Start the engagement →
Auto Marketing Engine· Every score on this page derives from a live fetch of convcast.com. No fabricated numbers. Run the engine on your own site →